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·Philippines·2025LIP ESSENCE CAMPAIGN.
Cross-platform activation across TikTok and Instagram Reels. Creator content focused on the Lip Essence product launch in the Philippines.
6
Creators
TikTok · Instagram
Platform
About the Brand
Torriden's Lip Essence is a hydrating lip treatment infused with hyaluronic acid — designed to nourish and plump lips while providing a subtle glossy finish. Part of their expanding skincare-meets-makeup range.
What We Did
B Digital Media executed 3 campaign waves with around 40 creators across TikTok and Instagram Reels, achieving a 6% engagement rate within the first week of each wave. Content focused on lip care routines and everyday styling, positioning the Lip Essence as a must-have in the Filipino beauty market.
Creator Content
THE CREATORS.
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